Branding
Campaign
Illustrator

The Purrfect Year

A peek at the process

A blue wall calendar titled 'The Puraffect Year' with illustrations of two stretching cats and text 'Uxbridge Cat Rescue Presents'.

Let's Start Here

The Uxbridge Cat Rescue is a long standing non-profit organization in the GTA. Having grown up in Uxbridge, I’ve always felt a special connection to this rescue, and even spent eight years fostering for them. Like any animal rescue, they rely on generous donations and volunteers. This campaign set out to bring that support to life by creating a cat themed calendar and promoting a launch event to go with it.

Illustration of five cats in different poses and colors, including one wrapped in purple yarn and another wearing a blue knit hat.

The Goal

- Gain attention for the rescue
- Create multiple formats to promote the campaign
   - 1 Calendar
   - 3 Advertising posters
    - Social media posts
    - 1 Short motion advertisement
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The Research

For this project, I focused on understanding what the rescue needs most right now, donations and volunteers. Since the Uxbridge Cat Rescue has been active since 2011 and already has a loyal community behind it, the next step is expanding its reach and connecting with a broader audience.

Open laptop on white desk displaying a blue calendar page titled 'The Purrfect Year' with illustrations of two stretching cats.
Illustration of five cats in different poses and colors, including one wrapped in purple yarn and another wearing a blue knit hat.

Ideation

The goal of this campaign was to showcase the playful and quirky personalities that make every cat so unique. Each cat has its own charm, attitude, and goofy habits, and it was important that the campaign reflected that individuality. By doing so, the visuals feel more authentic, engaging, and true to the spirit of the rescue.

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Refinement

Once the design elements were complete, I moved on to drafting layout concepts. The core idea was to blend expressive typography with playful illustrations, creating a cohesive look that captured the warm, cat loving spirit of the campaign.

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Blue sign with white text saying 'The Purrfect Year Uxbride Cat Rescue' featuring illustrations of two cats, one brown and one white with orange spots wearing a blue hat.
Blue poster for 'The Purrfect Year' calendar launch party with a cat illustration and event details including date, location, and activities.

The Execution

After finalizing the overall look, I moved on to creating the various formats and variations needed to complete the campaign.

The final pieces are fun, bright, and eye-catching, offering a fresh visual identity for the Uxbridge Cat Rescue. Each calendar month features its own unique theme, keeping the design versatile while celebrating the wide range of cat personalities.

Final Look

Orange poster with white text for Uxbridge Cat Rescue’s calendar launch party featuring a stretching gray cat illustration.
December 2026 wall calendar with illustration of a snowman, two cats, and pine trees in snow.
Wall calendar open to September 2026 with an illustration of a cat lounging on a sofa in a living room with a TV and coffee table.
Blue poster for 'The Purrfect Year' calendar launch party with a cat illustration and event details including date, location, and activities.
October 2026 calendar page with a Halloween-themed illustration of two cats dressed in costumes inside a room decorated with bats and a spiderweb.
Three Instagram posts from Uxbridge Cat Rescue featuring a promotional event for a 2026 calendar launch party on December 19th, 7-10 PM, with illustrations of cats and yarn.
A blue wall calendar titled 'The Puraffect Year' with illustrations of two stretching cats and text 'Uxbridge Cat Rescue Presents'.
Framed green poster leaning against a wall promoting Uxbridge Cat Rescue's 'The Purrfect Year' calendar launch party with a cartoon cat entangled in purple yarn.